Textile companies capture global business opportunities

In the first half of this year, the economic operation of China's textile industry showed a stable and favorable trend, which is closely related to the transformation and upgrading of textile fabric companies and the continuous innovation of textile fabric products. Recently, at the 2014 China International Textile Fabrics and Accessories (Autumn and Winter) Expo, more than 3,800 exhibitors from 30 countries and regions brought the latest products to the exhibition, bringing the latest trend in the textile fabrics industry to the industry, and also for textile companies Development broadens channels

Connect internationally to promote consumption

As a world factory, China also has a vast market space. For overseas textile companies, there are unlimited business opportunities here

A lady's wool sweater that sells for 49.9 euros and 100% merino fabric in Galeries Lafayette, Paris, France, sells for nearly 800 yuan in Galeries Lafayette, Beijing. The two clothes are of the same brand, same fabric, similar styles, and both are marked with "Made in China". Why are wool sweaters produced domestically cheaper than domestic ones?

"At present, domestic consumers' acceptance of pure cashmere and wool products still has a certain gap compared with foreign countries. For domestic consumers, a pure wool dress is not necessarily for everyone; in foreign countries, pure wool Clothes are just ordinary consumer products, demand is higher than domestic, and the price is relatively low. "Huang Shuyuan, chairman of China Wool Textile Industry Association, gradually solved the reporter ’s doubts.

Although consumer acceptance and market demand still need to be improved and the cost of domestic wool products remains high, China is still an important market for Australian Merino wool. "In recent years, the consumption of Australian Merino wool by Chinese wool textile companies and Chinese consumers has steadily increased," said Huang Shuyuan.

At the 2014 China International Textile Fabrics and Accessories (Autumn and Winter) Expo held recently (hereinafter referred to as the "Autumn and Winter Noodle Accessories Exhibition"), the China Wool Textile Industry Association and the International Wool Bureau jointly exhibited at the 2014 Merino Wool textile fabrics and products selected by China Wool Awards. For the wool textile industry, strengthening the connection with the international consumer market can further enhance the innovation and production capacity of enterprises, thereby providing consumers with more and more stylish, high-quality, low-cost woolen products. For the textile industry, it is more hoped that the Chinese market will become an international party.

超過(guò) At this autumn and winter noodle accessories exhibition, there are more than 1,100 overseas exhibitors. "The exhibition can help exhibitors seize the business opportunities in the Chinese mainland market demand is rising." An exhibitor from Pakistan told reporters.

Innovative fabric accessories

With the increase of China's middle- and high-income population and their love of Western fashion trends, innovatively designed functional surface materials, and denim fabrics incorporating innovative technologies have become increasingly popular

"At the last year's show, the buyers of denim fabrics reached 15% of the total. Following the success of the denim fabric display area last year, the newly designed Leap Denim Pavilion in 2014 has expanded by 25% over last year's exhibition space." Xu Yingxin, executive vice chairman of the China Council for the Promotion of International Textiles, told the reporter.

This lucrative market has brought unlimited business opportunities to overseas companies. According to the person in charge of the exhibition, the expanded new denim fabric hall gathered most of the local mainstream fabrics and international denim fabric manufacturers, designers, and marketing companies. The reporter came to a Spanish exhibitor's exhibition area and saw a variety of the latest denim fabrics. Their products include faded processing, new digital printing full of natural colors and poetry, cotton and lycra and 100% tencel fabrics, and waves The jacquard cloth of the genre style and the urban feelings of the past, the special texture of the cloth is mixed with the atmosphere of the country, and it is exquisite and retro. "We are confident in the performance of our high-end Spanish denim fabric products in the Chinese market," said the Spanish exhibitor.

In addition to denim fabrics, accessories and functional fabrics are also popular with buyers. At this autumn and winter noodle accessories exhibition, buyers can find different types of accessories, including various styles of zippers, buttons, lace and embroidery, labels, tags, beads and other fashion accessories.

Functional fabrics and products reflect the development trend of the textile fabric industry and are being loved by more and more people. At this autumn and winter noodle accessories exhibition, fabrics including functions such as heat regulation, moisture absorption and drainage, durability, elasticity, and wind resistance are presented in front of everyone. "For the domestic consumer market, the demand for functional fabrics from sportswear, women's clothing and men's clothing is particularly strong. The functional fabrics on display at the show include new features, especially cleaning and safety features, which are in line with consumer demand. "Said the person in charge of the exhibition.

Tapping consumption potential

出口 Behind the slight increase in export volume, quantity and average unit price is the result of the strengthening of China's fabric product innovation strength and the steady transformation and upgrading of enterprises. A new online and offline integrated development model is becoming a new trend in the fabric industry

Under the environment that the Internet and new media methods are fully involved in people's lives, the era of transformation that belongs to fabrics has arrived. The new online and offline integrated development model is becoming a new trend in the fabric industry.

"Now, you can see Xinshen on Taobao and Tmall [Weibo]." Li Jianfeng, general manager of the linen department of Xinshen Group, told reporters, "Although Xinshen is a company that produces linen fabrics, the first two years I have already tried to make terminals and sell them online. These products have low prices, good creativity, and are loved by consumers. "Nevertheless, Li Jianfeng also said that Xinshen is currently inadequate in the design of finished products and faces online and offline integration. The trend of globalization still requires further exploration and innovation. "Before the new application was for the export market, 80% of the products were exported abroad, and the domestic market is gradually expanding."

不 At present, there is more than one textile fabric company showing an integrated development trend of online and offline. The head of Guangdong Jianye Textile Group Co., Ltd. told reporters that Jianye currently has a special e-commerce website for customers to buy various products. "There are many ways for fabric companies to build channels. In addition to participating in professional exhibitions and developing online business, they can also hold new product launches. Enterprises must choose a development path that suits their own circumstances." The head of Jianye Group said.

At the current autumn and winter noodle accessories exhibition, Cao Bing, deputy general manager of Jiangyin Huafu Textile Co., Ltd. told reporters that the company's next development goal is to expand into the field of clothing and cooperate with Taobao [Weibo] to enter the field of consumer goods. However, there are also some textile fabric companies that have turned from foreign trade to domestic sales, complaining that the domestic market is not as good as expected, and that foreign trade companies may encounter the predicament of high or low sales.

Regarding how to do the domestic sales market, many foreign trade companies still have "two eyes and one smear". I don't know how to enter the mall, how to open a specialty store, and how to expand the market through the e-commerce platform. "Some foreign trade companies that have explored the domestic market through the development of e-commerce and the opening of physical stores have found that the domestic market is not mature enough and standardized enough, which has formed a very significant obstacle for foreign trade companies to enter the domestic market." Zibo Lanyan Group Limited Liability The company official told reporters.

From this we can see that the domestic market is not as large as expected. In addition to relying on the domestic market to further mature and regulate foreign trade enterprises, it is the key to increase experience and find the right method.